Have you seen the new marketing campaign for Doritos? The white bag with a huge money sign on it? They are offering anyone a chance to name this new flavor of chips... oh and if they choose your name, you'll win 25 thousand dollars and 1% future (Canadian) sales! That's amazing, but more importantly, what a brilliant way to market a new product! I don't even like Doritos, but I couldn't help but buy a pack. I just had to taste them and see if I could come up with a clever name?!
I also forgot that Doritos came up with the best superbowl ad this year too, and once again, it was also a contest. Smart. Competition brings out the best in people I suppose, and when you have the whole world of talent to draw from... I could be wrong, but it may also be easier to pay for good work here and there when you don't have to pay salary to a mediocre in-house ad man?
Side note: Sara and I have really gotten into the tv show Mad Men; So do you think that maybe my 'marketing senses' are becoming hightened because of this?
Is not, and does not consider himself to be a rock star. That's the joke.
He currently lives in North Vancouver BC and plays bass for the band Tegan and Sara. Before this he lived in Nashville TN, and was in the band Starfield. Shaun has also lived in Montreal for a time, and LA, where he attended the Los Angeles Music Academy.